About the Brand

A person walking down a path on the SMU campus.

Our brand platform was created to describe the qualities that set Saint Mary’s University apart and to articulate our distinctive position in the post-secondary sector. This platform helps us tell a consistent, authentic and inspiring story to the world.

To learn more about External Affairs, university communications or to submit a request for communications materials, please visit our web pages.

Our brand attributes

Our attributes capture the university - our programs, people, values and vision:

  • Care + Community
  • International
  • Values
  • Impact
  • People
  • Place

Our brand promise

To create the space for possibility. This is what students, faculty, staff and alumni can expect from Saint Mary’s.

Our brand essence

Possibility.

Our brand values

Saint Mary’s University envisions an idealized state and world that is

  • Inclusive
  • Sustainable
  • Diverse
  • Positive
  • Resilient

In addition to recruitment, fundraising and communications, the Saint Mary’s University brand platform is an opportunity to promote subjects that matter to society, our students, faculty and alumni.

Our brand personality

  • Energetic
  • Friendly — Maritime informality
  • Global
  • Focused

Our brand positioning

World without limits.

Saint Mary’s is the best of all possible worlds. Our unique mix of strengths from both large and more intimate universities means access to world-class opportunities while benefiting from exceptional student-faculty relationships. Here, ideas and possibilities from diverse and varying perspectives are nurtured and explored. New pathways, breakthroughs and careers emerge.

Saint Mary’s is a blend of world-leading research combined with a friendly and welcoming Maritime feel. A place of possibility. World without limits is a distillation of the best of Saint Mary’s University. It’s also a call to action as we work towards a future that is inclusive, sustainable, diverse, positive and resilient.

A pyramid with top row: ESSENCE Possibility, Second row: PROMISE To create the  space for possibility. Third row: PERSONALITY Energetic Friendly — Maritime informality Global Focused, Fourth row: VALUES Inclusive • Sustainable • Diverse • Positive • Resilient, Fifth row: ATTRIBUTES Care + Community • International • Values • Impact • People • Place

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